I was talking with a potential client today when a bit of nostalgia set in as I explained that we use the exact same systems that we were recommending for their company.

It must have been 2002, when I owned and operated a small consultancy called Larrabee Interactive Business Communications or Larrabee IBC, LLC, later acquired by Project BIG fish. At the time I was managing a couple servers that were hosted by a company that I can only assume is out of business today. We were having all sorts of connectivity issues with these servers and the result was a stretch of days where web and email outages were common place. A very frustrating situation to say the least. Of course the phones were ringing with clients who wanted to report that their site was down, still down or down again. And it seemed no matter what was said on the phone, the response was always anger and frustration (rightfully so).

However I noticed that when I told people that my site and my email were on the same system as theirs and I too was experiencing an outage, it seemed to calm them down. I’m not sure if it made them feel better that it was not just them, that maybe I was that much more motivated to get the situation resolved or there was a sense of retribution. Regardless this point seemed to help defuse the situation and as a result we came up with the following campaign which we ran with for a little while.

When Your Down, We're Down

This was actually when I first found Rackspace while looking for more reliable infrastructure. I have been working with them since. FatLab is a partner company of Rackspace and still today I host my own websites and email on the same infrastructure I recommend to our clients.