A Quick Guide: Optimize Your Website Content For SEO

But You Don’t Do SEO…

I often tell folks that I don’t do SEO work. This is because I believe that development and SEO are very different disciplines and ones that people can make an entire careers from separately. However that doesn’t mean we don’t consider SEO when doing development work.

I also take a lot of questions about SEO and do my best provide consulting on best practices. So this article is a very quick guide of how to create content with SEO best practice in mind.

More than Keywords

Most people think of keywords, but there’s so much more involved with SEO.

Optimizing a site involves everything from content to page loading speeds. Search engines love placing optimized sites at the top of their results.

The only way to stand out among the crowd is to make sure your site gets some much needed search engine love. Give giants such as Google and Bing exactly what they want.

Focus On Long Tail Keywords

Years ago, it was enough to focus on more general keywords such as “website content” or “optimize content.” Now, search engines are looking for more conversational keywords. Think about how most people use a search engine. They don’t just enter a few words. They enter a phrase or question.

For instance, a long tail keyword for this post might be “optimize your website content” or “optimizing your website for SEO in 2015.” Notice how these are more detailed? Think of these long tail keywords as a way to gain more targeted traffic and stand out.

While using this type of keyword strategy or any other, don’t keyword stuff. Only use keywords and phrases where they make sense. Search engines actually punish sites that seem like their content is more keyword than actual content.

Keep Titles Short

Long titles are great, but Google only shows the first 50-60 characters. If you’re planning on using a longer title, ensure you place your main keyword phrase near the beginning of the title. Searchers may skip over your title, even if it’s listed first in the results, if another title shows the keyword they searched for. Try playing around with your titles to make them catchy, short and descriptive.

Use A Responsive Design

Mobile friendly sites are more important than ever since. Mobile search has surpassed desktop search and Google is now factoring in mobile and responsive design into its search algorithm. For instance, if someone searches for your site on mobile, but the site isn’t optimized for mobile, they’ll likely move on to another site. Google gradually pushes these non-mobile optimized sites to the bottom of the search results.

Don’t punish quality content because of your site’s design. Consider using a responsive design so your content looks great on every device.

Create Useful Content

The length of time a visitor spends on your page and site affects your search engine rank. If you’re adding useful content to your site, visitors are more likely to stay on the page. For instance, writing purely promotional posts might cause the majority of visitors to leave. Writing tutorials, providing statistics or adding some humorous is more likely to keep visitors on the page.

Adding useful content on a regular basis helps you build a loyal following and increase visitors at the same time. The more regular traffic you have, the better.

You should also make sure you’re adding enough content. Ideally, blog posts and articles should be at least 300 words. If you’re using infographics, videos or images, make sure to optimize the content with headlines, teaser text, tags and metadata.

Make Use Of Tags

Adding a title and some text isn’t enough to optimize your content. In addition to the title tag, you also need the meta description. This describes your content to search engines and potential visitors. You’ll also want to use H1 and H2 header tags. You only use an H1 once as an alternate title. Use H2 tags as sub headlines throughout your content to better organize it. If you’re using images, always use the image alt tag to describe an image to search engines.


Focus on creating high quality content on a regular basis. The better your content is, the more visitors that will find you and share your content on social media. Another thing to remember is to always maintain your site. After all, a secure, fast site helps boost your rankings too. Website maintenance companies can help with this part of SEO.

Image: SEOPlanter